Asbjørn, who describes himself as a “Danish pop kid with a relentless urge to dance” is back with a new single, Nothing 2 Lose.
The track is the lead single from this upcoming third album BOY PWR, a title inspired by his short 2016 track of the same name. On BOY PWR, Asbjørn said “I want us to be braver, I want us to not give a fuck about what society defines as ‘masculine’ and start defining it ourselves.”
“BOY PWR is a reaction to the lack of diversity for men in pop culture. Decades of female artists fighting for the right to be themselves changed pop and youth culture for girls. We are not victims of the pop industry. We shape it, too. And reality is that a lot of boys don’t identify with today’s male ideal.” In reaction to this, his music and the visuals in particular, are overtly queer. His album Pseudo Visions (2015), was accompanied by a set of music videos that are well worth watching and with that album it was the Scandinavian Love music video that put him on my radar.
When I was a kid my mom and dad thought i’d grow up and want to be a girl. I dressed up like Spice Girls and tried to channel them everyday at school when the older kids were being d***s! I am a happy boy in my body, I just never felt like the general conception of masculinity fit me. That’s why I had to find my own BOY PWR 👦🏼💪🏻 I know a lot of you, boys and girls, are going thru this right now. You are awesome in my book and bet if you look around in this thread, you will see that you are far from alone. Keep being YOU ♥️
Now, signed to Universal in Germany, he’s back with Nothing 2 Lose which is the breakthrough song I’ve been waiting for. It’s an electronic, dancey track with his most polished production so far. More importantly, it’s a huge bop.
I love what he’s doing and I can’t wait for the album.