About Us

No one understands Project U.

I don’t think we even do to be honest.

But we’ll try and explain it to you in relatively simple terminology.

When you go and see your favourite artist live. When you see their support act and discover someone new and amazing who you end up listening to forever after. When your friend sends you a link to a song that has like 300 views on Youtube that you think should have five million because it’s just so god damn amazing. When you think back to your first kiss with the love of your life and the first thing you remember surrounding it is the song that was playing in the background. Getting an amazing selfie with a popstar. Songs that match the weather. Songs that you obliterate your car speakers with and unashamedly perform with exemplary passion as you drive on the freeway. Artists announcing their first tours in a decade. SEX SONGS. Passionately defending your favourite genre. Meeting someone with the same music taste. Getting up at 2am to hear a radio premiere of a song. Touring with a band except not actually with the band you’re just following the whole tour. ‘Guilty pleasure’ songs that you shouldn’t feel guilty for loving because they make you happy and who cares what anyone else thinks.

ALL THESE THINGS MAKE YOU FEEL STUFF. EMOTIONS. TEARS – SAD OR HAPPY. HUGS. SMILES. UNCONTROLLABLE LAUGHING FITS. Music makes you feel things. And what we’ve noticed is that when people write about music, they generally tend to suck all that emotion out. We don’t understand that. Project U is here to put all those ~emoshunz~ back into music writing and stuff. We are just some kids talking into an abyss about pop (and sometimes not pop when it’s really good) music and trying to make more people hear it.

Now if you want to contact us you can do that.

If you are a music making person, publicist etc that wants us to have a listen to your stuff and potentially put it on the website: email Nic Kelly – nic@projectu.tv. PLEASE LOOK AT THE MUSIC WE POST BEFORE YOU SEND IT. KNOW WHAT THIS SITE POSTS ABOUT. NOTHING SHIT. NO INDIE-FOLK MUSIC OR ANYTHING THAT COULD BE CLASSIFIED AS SUCH.

If you are a person who likes writing about music and you think you’d like to say words on this website, email three facts about yourself and a sample piece to Nathan Jake – nathan@projectu.tv.

If you are a person in Australia that likes to take photos at music concerts and festivals or make videos with people and would like to do that for Project U, email a link to some of your photos and three facts about yourself to Nic Kelly – nic@projectu.tv.

If you want to advertise on our website, talk about sponsored content (we do that quite well) or discuss anything else on the bizzzzzzzz side of things: email Nic Kelly – nic@projectu.tv.


  • ALL photo galleries on the site are owned by Project U Media Australia and the respective photographers who are listed beside each gallery.
  • Crowd/audience photos can be used without credit, although one would be nice.
  • Artists may use photos we take of them on social, with credit for the site and social tags included. We are @ProjectUDotTV on Facebook and Twitter, and @projectu on Instagram.
  • Artists can’t take the photos and use them for promo or anything without express permission from Project U Media Australia and the photographer.
  • Other publications, applications and anyone outside Project U and artists can not use our photos.
  • Any questions? Email nic@projectu.tv.